By default, NitroPack doesn't modify ad performance on your website. If ads are affecting your performance metrics, you can manually turn on our “Optimize Ads” feature from under the "Cache Settings" panel -> Cache.

Before you can enable this feature, you’ll see the following pop-up message:

We’ve set up NitroPack this way because our users often rely on ad management services like Mediavine, AdThrive, Google AdSense, Ezoic, or others. Some of these services have their own ad optimization features.

In such cases, enabling two separate ad optimization features at the same time can cause problems.

That’s why if you have a 3rd party ad optimization feature already running (as a part of a service like Mediavine or AdThrive), we recommend sticking to NitroPack’s default ad optimization settings.